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Did Sony repeated their success? In the wake of the triumph of the hit anime Demon Slayer: Infinity Castle, which brought in more than $600 million globally, the new movie Chainsaw Man – The Movie: Reze Arc has reached beyond the $100 million mark internationally, reaching a worldwide gross of $108M during its debut. The film beat out the thriller Black Phone 2 ($12.9M) in its sophomore frame in theaters, as well as Springsteen: Deliver Me From Nowhere with Jeremy Allen White (nine million dollars).

Notable American and International Earnings

The work of Tatsuya Yoshihara, the movie is a direct continuation of Chainsaw Man’s first season. It earned over $18 million domestically after a powerful five-point-two-million-dollar Saturday earnings and $4.5 million Sunday. Globally, the produced by MAPPA feature earned $14.7M across 46 international territories, bringing its global earnings to $60.4 million under Sony (over $43 million abroad, $18.2M stateside). The studio has not yet revealed its official box office total.

Comparisons to Other Anime Hits

Anime marketing agency a leading anime marketing group previously spoke, drawing parallels between the film’s projected performance to Jujutsu Kaisen 0, which grossed $34M in the North America in 2022 and debuted with a similar $18 million domestically. Reze Arc’s debut weekend aligns with that standard, while its hundred-and-eight-million-dollar worldwide total currently tracks slightly below that movie's over $166 million overall box office. Although it’s unlikely Chainsaw Man – The Movie: Reze Arc will match the box office of smash success the record-breaking Demon Slayer: Infinity Castle, it remains a significant success for Sony.

Marketing Campaigns Boost Success

The studio and its partner the anime streaming service Crunchyroll have effectively leveraged audience interaction to propel their dominance at the animated movie market. The Reze Arc advertising push kicked off at Anime Expo Los Angeles in the month of July with a MAPPA panel, exclusive activations, and Pochita-themed pictures, followed by a major presence at NYCC featuring never-before-seen content, fan raffles, and more MAPPA sessions. Additionally, there was an private showing for enthusiasts for the public and content creators as well after the last day of the gathering.

Looking Ahead

This year marks a significant period for anime, and for the company, which has one more anime film releasing in the coming months in Jujutsu Kaisen: Execution in November.